Of the many different content management systems and web publishing platforms I’ve done SEO for, is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will familiarize you with WordPress SEO and dispel some of the myths and misinformation about SEO in general. Question #1: I’ve Heard That WordPress Is Search Engine Optimized (Out-Of-The-Box). Is That True? No, there isn’t such a thing as a search engine optimized CMS.
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