Optimizing your website for speed can be a complex issue, especially for non-developers. A lot of guides and articles over-simplify by providing broad advice that isn’t applicable to every website and shouldn’t be taken at face value. Here’s a few commonly-spouted tips that need some clarification. 1. Your performance “grade” matters When you use one of the popular speed testing tools such as Google PageSpeed Insights, GTMetrix, Pingdom etc your site is given a grade for its performance, along with some recommendations. Customers often feel that because they have a caching plugin they should be scoring almost perfect grades. Not only is this not the case, but it’s also a waste of time to chase a perfect grade. The bottom line – the performance grade of your site does not matter! The only metric that matters is the actual load time of your page. Why your grade doesn’t matter The primary reasons for having a faster site are: To improve SEO To improve user experience To increase conversions In none of these scenarios does your grade matter. When the Googlebot visits your site, it does not know your grade as given by each of the speed testing tools. It only sees how fast your page loads.
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