This week Envato published stats on how WordPress product sellers are doing within its economy. Theme authors make up the bulk of WordPress-based earnings on its marketplace and continue to dominate sales. Inspired by his interaction with the WordPress business community at Pressnomics, Ben Chan, director of Growth and Revenue at Envato, penned an insider brief about the WordPress segment of Envato’s economy. The post makes it abundantly clear why theme authors continue to sell their products on Themeforest, despite the marketplace’s poor reputation among WordPress consultants. Envato’s steady pipeline of traffic is the deciding factor for many commercial theme authors. “In September 2014, ThemeForest was the 88th most trafficked website in the world (according to Alexa.com), at the time ahead of Netflix,” Chan said. “The traffic it receives is more than just eyeballs; these are buyers looking to purchase a theme and many are introduced to WordPress for the first time.” This volume has made it possible for 31 authors to sell more than $1 million dollars worth of products through Envato. “We have authors earning tens of thousands of dollars from our various product types, but it’s WordPress
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