Recently, Tom McFarlin brought the idea of innovating WordPress themes to center stage. I always find his posts thought-provoking and I felt this one in particular warranted a blog post of my own. Sorry for not leaving you the comment love, Tom. The following isn’t intended to debunk his idea of innovation or why we should or shouldn’t be thinking about it. What I’m about to discuss here is something that, as a product developer, I bake into the philosophy behind our product line at Slocum Themes. For better or for worse, a lot of this stems from my time growing up in the auto industry and living within that culture for the first 26 years of my life. It’s the values that I learned from being in that business which have brought me to where I am today. When innovation hurts Put aside for a moment that design is subjective. It’s easy to look across the WordPress theme landscape and shout, “All of this shit looks the same!” Sure, rummaging through 1 content column combined with a sidebar and traditional header after the other and the record player feels like it’s on repeat. I get it, and I won’t argue, there’s a lot of the same crap out there. I won’t even get into wether or not these are
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