We’re all trying to get better at business By now there’s a good chance you’ve heard or read about a number of books that help you think about your business strategically. Depending on the market you’re in, as well as how much you like to read, there’s a good chance that you might have even read one of these books to help you run your business. To be clear, it doesn’t matter if you run a consulting company, are a freelancer, or sell products in a particular market. The chances are good that at some point you decided to get outside advice to help you get better. Even if it wasn’t a book. Here’s what else is likely. Some of the advice you read or heard was applicable. Some of it wasn’t. None of it was easy to directly apply unless the example you read or heard about was a direct match for what you’re doing. Yet what if I were to tell you that there was an easier way to give you guidance without knowing any of your details? You’d likely not believe me. I get that. But what if I were right? Some very interesting research Imagine a group of researchers at the Sloan School of Management (at MIT) had decided to create a business model taxonomy for companies. These could be broken out as four
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