The 80/20 rule, also known as the Pareto Principle, states that “for many events, roughly 80% of the effects come from 20% of the causes.” The 80/20 rule is named after Italian economist Vilfredo Pareto, and was popularized as a business tool in the book Living the 80/20 Way, by Richard Koch. This is one of the most useful principles for finding the most important things to focus on in business marketing and development. Identifying the 20% of your efforts that have the biggest impacts is a fundamental step in maximizing your efficiency in any pursuit. Most people with a freelance web development practice have likely come to understand that 20% of their clients generate 80% of their income. This percentage also holds true when it comes to the satisfaction and enjoyment that comes from doing the work—where 20% of clients are responsible for 80% of the overall satisfaction that freelancers get from their work. Those who apply the 80/20 rule to their lives, eliminate the 80% of work (or clients) that don’t generate a return on investment. This allows them to focus on serving the best clients better—leading to better, more fulfilling (and more profitable) work. WordPress 80/20 The 80/20
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