I get a fair amount of project inquiries. One of the biggest things I see is people wanting small WordPress plugin customizations. I don’t mean small in the sense of change a line or two of code, I mean small in the sense of changing how part of the plugin works. Changes that may take a half day or up to maybe two days. I even get requests that involve wholesale changes to how a plugin works, these types of changes can take up to a week’s worth of development time. Though this isn’t really “small” in my book, it usually still is in the eyes of the requestor. They don’t understand the mechanics of why a “premium” plugin costs $49 (or $99 for that matter) and add-ons cost $19. Surely if a plugin costs $49 and an add-on costs $19, you should be able to do my custom tweak for like $15, right? No. To make that assumption is to throw out basic principals of how things are made. The plugin may cost $49, but that wasn’t the cost to make the plugin. Hundreds, perhaps thousands of hours went into the initial plugin creation. The plugin developer makes this back on sales of the plugin. If 1000 copies are sold, they’ve grossed $49,000. The same goes for add-ons. Depending on complexity, they can
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