It’s no secret that email marketing is one of the most valuable marketing channels for your shop. Email conversion rates consistently outperform social media and search traffic. The reported ROI on email marketing is 43 cents for every dollar spent, and there are three times as many email users as there are Facebook and Twitter users combined. You need a reliable, easy-to-use tool to manage your marketing emails and keep in touch with your customers. Today we’re taking a look at one of these tools: SendinBlue. SendinBlue makes a fantastic MailChimp or AWeber alternative for your shop’s marketing emails. SendinBlue even has an AWeber comparison chart available if you’d like to see how it stacks up against other major services. However, there’s one unique thing about SendinBlue that makes it a great solution: you can manage both your marketing emails and transactional email (such as automated order confirmations) all in the same service. You can set started with SendinBlue with a free account if you’d like to test it out and see how you like using it for marketing campaigns as well as tracking your transactional mail. The free account allows you to: send up to 300 emails per day send
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