This is the second edition of our transparency report (here’s the first one). I’m publishing it monthly to let you know what’s been going on inside CodeinWP business-wise and what were some of the most interesting goings-on of the last 30 days. The goal of this whole thing is to be transparent and honest with you about the way we’re doing business, plus some of the ups and downs of our journey. Revenue breakdown (Mar 1st – Apr 1st) Last time, I shared our revenue all the way from Jan 1st 2013 to Mar 1st 2015. Today, let’s look at what was going on between Mar 1st and Apr 1st: As you can see, we’ve passed the $60k / month mark, which is an 85 percent increase over the last month. Interestingly, roughly 50 percent of this revenue comes from just one product (premium theme). Zerif Pro has been our top-selling thing for a couple of months now (check it out). This only proves that single-page designs with parallax scrolling are what people are most interested in these days. We also had our first 10 renewals this month (just to remind you, ThemeIsle is a subscription-based business with yearly subscription plans). Even though a lot of people treat WordPress products as one-time purchases,
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