We recently ran an EPIC webinar about selling WordPress Maintenance Plans (including why you shouldn’t call the “Maintenance Plans” and what to call them instead). Over 1K people registered for the webinar and over 200 people attended live. One of the things I promised was an email to encourage existing clients to transition to an ongoing maintenance plan. I’ve shared this email below and I’d love to hear your thoughts on this. You can watch the webinar replay below and download the accompanying PDF here. I would let your existing hosting clients know that to give them the best possible service, you need to place them on a website care plan, or they need to take ownership of hosting and maintaining their website themselves. Here is an email I send (take it, tweak it and make it your own): =============== Hi Paul, I hope you’re well and business is good. I need to let you know of some changes to our business that may affect your website (hopefully in a good way). See, websites are no longer a “set and forget” part of your business. As technology evolves, website software is constantly being updated to make it more secure, faster and more visible to search engines. Just like Microsoft
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