Creating and maintaining a blog isn’t easy. Getting your site to look right, load quickly, and be mobile friendly takes time. And, after all that, you still need to craft your content, and make sure it reaches as many people as possible. For this, you need to be strategic about when you schedule it to post on your social media channels—the operative word being schedule. Here we’ll take a look at some of the necessary tools for streamlining your editorial workflow and scheduling your content for maximum engagement. Having a successful blog requires a carefully planned editorial process: you need to schedule when content is published, when it’s shared on social media, and when it’s appropriate to share other content, not from your blog. This, of course, requires an editorial calendar, and a tool for scheduling social sharing. There are a lot of tools for creating an editorial calendar and for scheduling social sharing across multiple networks. For WordPress, EditFlow is a very popular, and, in my experience, a very useful editorial calendar plugin. For scheduling social shares, Buffer and HootSuite are excellent services. CoSchedule is a newer service that provides an editorial calendar
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