Intro We’ve just returned back from WordCamp London 2015 (official hashtag #WCLDN), this is the first time we have attended WordCamp as a company. It’s been such a brilliant 2 days, with well over 500 attendees and 48 amazing talks to choose from. Day 1 Day one was certainly a jam-packed, we started the morning with a talk on how to manage a non-profit’s WordPress websites. Afterwards we got a glipse into the future of themes, with the REST API by Jack Lenox. REST API is a brilliant API which is not new, but is new to WordPress – it’s a way of stopping page reloads by only parsing the content via JSON. It’s also a great way of handling different events such as when there is no internet. Jack used the example of the BBC, you could be in the underground with no internet, but with REST you could continue to open and read other articles without needing the internet. REST is also a top way of integrating WordPress and native apps seamlessly. Afterwards we talk an SEO talk which reinforced everything we believe about SEO. This was followed by a truly inspiring talk by Jon Buchan about content marketing, we’re definitely on the same page – content rocks! Although content does rock it’s all
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