This is the third edition of our transparency report (#1 and #2). The series is meant to get you up to speed with everything that’s been going on inside CodeinWP (business-wise). We’re doing this as a way to give back to the community and be transparent about our operations, plans, and business models. Without further ado, here are the most interesting goings-on that happened in April 2015: Revenue breakdown (Apr 1st – May 1st) This isn’t necessarily the main part I want to focus on this month, but it’s always something that gets a lot of people’s attention, so here goes: The numbers for the period of Apr 1st – May 1st: Just to remind you, the previous month’s numbers were as follows: # of customers: 954, revenue per customer: $63.04, total revenue: $60,140,70. So, compared to last month, this month we have (approximately): # of customers: -19%. revenue per customer: +38.5%. total revenue: +12.4%. That’s another great step forward for us in terms of total revenue and revenue per customer. However, as you can see, the number of customers went down a bit. This has a lot to do with our recent pricing change and slight pivot in our business model. I’ll get to that in just a minute. When
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