This past week, we announced the new OptinMonster app which is the biggest update to OptinMonster since the launch itself. Many of you may know OptinMonster as a powerful WordPress lead generation plugin that we created. Well, it’s no longer just a WordPress plugin. OptinMonster is now a stand-alone (SaaS) lead generation tool that can be used on any website platform. Yup that means WordPress, Drupal, Joomla, Shopify, Magento, BigCommerce, and basically any HTML website. This is a huge leap forward for us, and I’m sure many are curious about the behind the scenes decisions and processes. I will do my best to share our journey of converting a WordPress plugin into a SaaS. The “Why” Over the last two years, we’ve built a phenomenal product that has helped tens of thousands of people convert website visitors into subscribers and customers. So you’re probably wondering why the heck would we change an already stable product? Well as OptinMonster grew in popularity, we started to experience some serious limitations on how much further we could innovate as an isolated solutions provider. Unpredictable Environment Each WordPress site is hosted in a different environment which proved to be a
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