This is a guest post from Jason Lemieux over at Postmatic, and we’re totally onboard with his message. Blog comments do still matter in a big way. Check out his thoughts and share your own after you’ve had a chance to read through this awesome post People in the content marketing space often talk about “content being king”. While it’s true content delivers the opportunity to promote a product, service, launch, company news, event or more – it’s one way. You’re still broadcasting – and wasn’t the goal of social media and, by association, content, to move away from the bad old days or broadcast media and into two-way dialogue with your customers? Enter blog comments. Specifically, enter WordPress blog comments. Why? Simple. Commenting in WordPress is an untapped opportunity. Increased blog engagement raises SEO performance, strengthens your brand, and builds a community around your ideas. And that’s just for starters. And yet, still the argument is there for switching off blog comments. A lot of blogs have gone ahead and implemented this move recently. Comments become disabled, and desperate-looking boxes jump at you to ask for your email address – without wanting your opinion. While
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