Just last week, I wrote a post discussing the benefits of selling your themes via Envato’s leading WordPress theme marketplace, ThemeForest. In today’s post, I’ll be looking at the other side of the equation: selling independently. I know, I know; going it alone seems like a daunting task at first glance. You’re in good company, though, with multi-million dollar businesses like WooThemes, Elegant Themes, and ThemeIsle having walked that path before you. If you’re looking for reasons to jump in and start selling your themes for yourself, you’re in luck. Today, I’ll be presenting you with not one, but six great reasons for selling WordPress themes independently. And, as was the case last week, this post is equally applicable to plugin developers weighing up selling independently versus selling via CodeCanyon. 1. Build a Brand Let’s start by doing a quick two-part experiment. These are ThemeForest’s three best-selling themes of all time: The question: who developed them? If you answered ThemeFusion, ThemeCo, and Kriesi, good for you. I’m willing to bet that many readers missed one answer, or possibly even all three. Now let’s do the same for an independently sold theme, Divi. Who sells
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