Welcome to the fifth edition of our transparency report! In this series, we’re sharing everything that’s been going on under the hood at CodeinWP. (Hop over to the series’ own category to see all the previous reports.) The idea behind publishing this whole thing is to be transparent about the way we’re doing business and what we’ve been able to learn along the way. I hope that some of this will come handy to you when faced with similar challenges. In this edition, I talk about everything that happened at CodeinWP in June 2015: A radical step So you’re probably familiar (or at least I hope) with our top selling theme – Zerif Pro – and its lite version – Zerif Lite. Like I said here before a couple of times, this theme is the flagship product of ours and month after month it brings in around 40-50 percent of our revenue. Obviously, we owe a lot to the WordPress community for receiving the theme so well and allowing us to grow our business as a result! So we’ve decided to reinvest the money made from Zerif, take a radical step and give back to the community with the release of our newest premium-quality theme – Parallax One. In short, it’s a fully fledged theme just like Zerif Pro, but
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