Google Adsense has recently notified all its publishers to comply with the new EU user consent policy. The company published a blog revealing a new user consent policy and has emailed all publishers to comply with it as soon as possible. Although the EU cookie policy has been in place since 26 May 2012 (see this official EU legal document as adopted on 2 October 2013), not many websites have taken it seriously. This enforcement from Google AdSense, however, will compel nearly every Google AdSense publishers to adhere to the policy. Google has made changes to its own products and now urging its partners and publishers to comply with the policy. If you too received that important email from Google AdSense earlier this week, don’t panic. There are simple solutions that you can implement within minutes to comply with the user consent policy. EU user consent policy First, what is user consent policy anyway? As seen in the email sent to publishers below, it is a new policy about obtaining EU end-users’ consent that reflects regulatory and best practice guidance. Website publishers using any form of cookies should clearly explain what cookies do (and why) and seek the consent of their EU-based
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