So you came looking for optimization strategies for your WordPress plugin listing? You have come to the right place. In this article we outline advice for WordPress developers on how to properly optimize their WordPress plugin to influence rankings within the WordPress Plugin Directory. Keyword Research Keyword research is a foundational strategy within the process of optimizing your WordPress plugin directory listing. The first thing you need to do is to think about topics related to your WordPress plugin that your target audience would search for. Identify keywords under each topic and use a keyword research tool like the Google Adwords Keyword Planner. This tool will provide you keyword search demand as well as related keywords that you may have not thought of. To learn more about keyword research head over to the Moz Beginner’s Guide to SEO. Plugin Name / Title The Plugin Name will be the actual name of your plugin. This will be the hyperlinked title that appears in the WordPress Plugin Directory results. You have a maximum of 80 characters to craft and optimized plugin name. The WordPress Developers guidelines provides a word of caution about selecting a plugin name. Once you submit
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