One of the biggest WordPress new items of late has been the announcement that Automattic has acquired , the company behind the free WordPress eCommerce plugin, WooCommerce. There has been a good deal of speculation – as one might expect – about what this might mean for the WordPress platform, in light of Automattic’s influence on its direction. Over the years, Automattic has (as anybody who knows anything about the organization will be aware) influenced WordPress a lot, partly through its acquisitions. There have been quite a few over the years, the company having raised huge sums of money from investors in the past, beginning with Gravatar nearly a decade ago. In this article, we’re going to take you back and have a look at some of Automattic’s investments, some of which have been highly successful and others that have – to be gentle – been less successful. By the end, you’ll (hopefully) have a better understanding of Automattic’s mindset and where that might lead the wonderful platform that is WordPress in the future. However, prior to all that, it’s worth taking a quick look at the basics of what exactly Automattic is, and how it influences the WordPress project. Background: Who
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