Being great looking, high performance, and easy to use are only the beginning of what it takes to create a successful site. You also need a strategy for building a following and engaging your readers. Notice I didn’t say “get lots of traffic.” Yes, lots of traffic is good, but unless you have a huge advertising budget you need to cultivate a strong base of supporters. These are visitors who not only keep coming back, but share your content, comment on your content and talk about your site to others. There is no better way to create this type of engaged following then through WordPress commenting. Too often we push this type of conversation to social media. But social media engagement is fleeting. Good social sharing is important the first few days, but then that conversation is lost. Commenting keeps the discussion on your site and prolongs it. It also adds natural, relevant search keywords to your page. What Postmatic Does You know how on Facebook, or pretty much everything on the web (besides WordPress) when you get an email about a comment, you just hit reply to add a new comment? Postmatic fixes that. Postmatic allows users to subscribe to all posts on your site, or the comments
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