As the world changes and people become more and more connected, the transparency of a company likes ours becomes more vital every single day. Instead of doing our work behind a steel curtain, and investing thousands trying to get new customers through the door, we’re taking a different approach. We want to show you the quality of work we’re doing, so we’re going to publish it for the world to see. We’ll be publishing the good, the bad, and the ugly on our blog every single month. We’ll share where we messed up, where we did well, and what we’re going to do to improve things when we don’t provide an exceptional level of service. This is not a financial report. In fact, I’d like to take a minute and talk a little bit about revenue, churn rate, and customer acquisition. In my opinion those metrics distract companies from more important things, like providing the best possible customer service, even when it’s not incredibly friendly to the business’ bottom line. I posted this on Instagram last week. If we’re being totally transparent, the thought wasn’t all that random
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