If you spend any amount of time online, it’s pretty much impossible to avoid the topic of automation – marketing automation, in particular, has been the buzzword of choice for the past few years. Capterra.com lists an astounding 225 software products aimed squarely at that niche with options for every size of business from mom-and-pop to fortune 500. But what about all those other monotonous and repetitive business tasks that you need to manage day in and day out? Wouldn’t it be worth spending some time figuring out how you can automate some of those tasks as well? The potential opportunities are almost limitless and vary greatly depending upon your company’s workflow. What’s great about automation is that even though the tasks might be small, if the frequency is high enough, the benefits can be huge. Just take a look at the results seen by GuavaBox. They used Zapier to tie two separate CRMs into their HubSpot account and improve the efficiency of their lead management. Not only did it save over 5 hours per month but they also reduced their time to review inbound leads by 400%. Not bad for just a few minutes of work. Let’s take a quick look at some simple but effective ways that you
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