Matt Mullenweg Madhumita Venkataramanan Associate Editor Follow @madhumita29 This article was first published in the September 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online This man is behind 24 per cent of all the websites on the internet -- from Google Ventures to The New York Times and eBay. Matt Mullenweg built WordPress: the open-source publishing platform which turned ten in June. With 328 employees working across 36 countries, it operates as a distributed company (Mullenweg, 31, tends to work from home in San Francisco himself), which has a freemium business model -- the software is free, but 80 per cent of the company's revenue comes from users who pay a subscription  for extra features or a domain name.  took on the reins of CEO at Automattic, the company behind WordPress, in January 2014 after working purely in product development. Here he talks to WIRED about the company's move into the world of e-commerce with its acquisition of plugin WooCommerce, his investment strategy  and plans for the future. WIRED: WordPress has quietly grown into a
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