Reddit’s got problems. It can be a hotbed of hostility and harassment—even for loyal users. For the uninitiated, it’s hard to understand, use, or even see the appeal. And if you’re an advertiser, nobody would blame you for staying away: The borderlands of the web is dangerous territory in which to post an ad or have your brand be associated. Reddit has a reputation as the dark, unruly id of the Internet—and that reputation is hurting its business. So, like any Silicon Valley tech outfit, Reddit is trying something new. Tomorrow the company is launching a standalone news site, Upvoted, to capitalize on what it does best: surfacing interesting stuff from the Internet. Except for Upvoted, the interesting stuff will come from Reddit itself. In the works for the past year, the site looks and feels much like any other news site out there. It will have stories, infographics, illustrations, videos, and podcasts. It will include articles on news, sports, animals, and lifestyle issues. It will have its own website, upvoted.com, and a dedicated editorial team creating original stories. But, unlike other news sites, it will be a part of Reddit. And, very much unlike Reddit, it won’t allow comments
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