Abandoned shopping carts are a growing problem for online retailers, an Abandoned cart is when a site visitor adds items to their cart but then leave the site without making payment and completing the purchase. Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates. Source. 63% is a huge amount of sales going uncompleted, if you think about it, for every 100 people who visit your site and add at least one item, 63 of them will leave without purchasing – imagine if you could convert those customers who leave ? That’s a big boost to your sales. So why do shoppers leave without completing their purchase ? Take a look at this survey’s results conducted by WorldPay: As you can see, some of the top reasons are related to pricing – the top result is unexpected costs ( postage too much? ), Found a better price elsewhere and overall price too expensive. Today we are looking at a plugin called “Abandoned Cart Pro” which is designed to help you convert those shoppers who leave without completing their purchase into paying customers. It
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