As the editor of a WordPress news website geared toward industry professionals, I spend most of my days analyzing WordPress products and services. I see hundreds of launches every year, and get pitched to cover new offerings constantly. I also regularly communicate with successful WordPress business owners, and discuss what is working for them and what isn’t. My aim with this talk is to share what makes for a compelling WordPress product or service: from website design, to user experience, the human touch, code quality, and more. Attendees will receive actionable steps for improving their products, services, and positioning in the WordPress space.
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