In my freelance days, I remember sitting on the worn leather seats of my Panera office, listening to the cries of small business owners tell me about how much money they had wasted on the programmers before me. Like a bad couples counseling session, they would vent about how they felt taken advantage of–how they had spent hard earned money and the ten mockups they requested still weren’t right, or how the developer said he wouldn’t make it work in IE7 so that they could view it at their job. When I first began my “Bad Websites Anonymous” sessions, I would think “How could they take advantage of this person?!” Later, I learned that the problem wasn’t always the developer; often it was a misunderstanding due to a client’s lack of code knowledge. After explaining that Microsoft doesn’t even support Windows XP and IE7, and that turning each mockup into a functional prototype could take at least five additional unpaid hours, the light would come on and the apologies would flow. If you’re a future website owner or prepping for an online rebrand, you don’t have to know how to build your own website, but you should at least know a little bit of code. Just in case you still don’t believe, here
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