WordPress plugin pricing is a notoriously difficult issue. Plugin developers want to set a fair price for something they spent a great deal of time creating. On the other hand, customers are looking for value. How do plugin developers balance the two? Background on the Pricing Debate The discussion on the best way to price plugins has amassed a great deal of attention within the WordPress community. It largely began when Chris Lema declared “WordPress Plugin Prices Are Too Low” citing saved time as one of the biggest reason prices should be higher. This post garnered an intense discussion in the comments section and posts on other sites reacting to Lema’s ideas, many of which are referenced in this post. Importantly, discussions like this bring the plugin pricing debate into the light. They show plugin developers aren’t exactly sure what the “ideal” pricing model is. These discussions also show WordPress users looking to purchase premium plugins are likely to run into some different pricing models. This post can help users learn what’s out there. Our Survey This topic is a complicated one, but it’s important. We decided to look at plugin pricing across the board in order to figure out
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