When Google was a few years old, we wrote up a list of Ten things we know to be true. The list includes items like “Focus on the user and all else will follow” as well as “Fast is better than slow.” It would be tough to say that much of the mobile web has adhered to these principles. Users often get frustrated by poor experiences in which sites load slowly or will lock up trying to load resources that clog their data connections. The Accelerated Mobile Pages Project (AMP) is an open source initiative that aims to address these problems by enabling content to load instantaneously and provide a better web experience for all. AMP introduces a new format that is a flavor of HTML. It’s built to prioritize speed and a fantastic user experience. One way that AMP provides reliably good page loading performance is by restricting the ability to add custom JavaScript to pages and instead relying on built in, reusable components. Today, the AMP team announced the launch of an analytics component that will enable measurement on AMP pages. The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved
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