I’ve been calling myself “Head of Support” for over a year now. I’m proud to announce that that title is now technically true. Let me explain. Don’t Let Your Support Be a Bumper Sticker You’ve heard these inspirational sayings about becoming your own dream, right? “Be the change you wish to see in the world.” “Go confidently in the direction of your dreams! Live the life you’ve imagined.” In WordPress Business parlance these translate as: “Be the million dollar business you wish to see in the world!” “Run the wildly successful business you’ve always imagined.” These sentiments are great until you realize they come from a place of wishful positivism instead of actual experience. It’s great to imagine yourself in that dream job, with that dream income. It’s even better to work hard to get there and do it. When it comes to our products and business, the temptation to “be the business you’ve imagined” is all too real. You might be the only person doing support for your products, but it’s tempting to act bigger. You might want to tell your customers you’ll forward them to the “billing department” when it’s really just another email address you have forwarded to your Gmail. There’s nothing
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