Adii Pienaar is the founder Receiptful, and was Co-Founder of WooThemes. Below is our recent Q&A with him as part of our Kinsta Kingpin series. Q1: Most people in the WordPress community know you from being the Co-Founder of WooThemes. What was that journey like? I think it’s always easier to have the benefit of hindsight in answering that question. At the time, Woo were mostly first-movers in everything we did, which meant that there was very little confirmed best practice that we could lean on. So the mistakes we made were sometimes brutal and we had to navigate our way through immense uncertainty. But ultimately it was a really great journey; we built awesome products with a great team and touched hundreds of thousands of WP users’ lives. I’d also like to think that Woo changed the story of the WordPress ecosystem forever. Q2: Your latest venture is Receiptful. What spawned that idea? I read this article and decided to drop everything that I was doing at that time to pursue this (crazy) idea instead. The idea just made so much sense to me and I was really surprised to find that no one had yet built this. I also felt that I could leverage my experience in building the ecosystem around

Adii Pienaar is the founder Receiptful, and was Co-Founder of WooThemes. Below is our recent Q&A with him as part of our Kinsta Kingpin series. Q1: Most people in the WordPress community know you from being the Co-Founder of WooThemes. What was that journey like? I think it’s always easier to have the benefit of hindsight in answering that question. At the time, Woo were mostly first-movers in everything we did, which meant that there was very little confirmed best practice that we could lean on. So the mistakes we made were sometimes brutal and we had to navigate our way through immense uncertainty. But ultimately it was a really great journey; we built awesome products with a great team and touched hundreds of thousands of WP users’ lives. I’d also like to think that Woo changed the story of the WordPress ecosystem forever. Q2: Your latest venture is Receiptful. What spawned that idea? I read this article and decided to drop everything that I was doing at that time to pursue this (crazy) idea instead. The idea just made so much sense to me and I was really surprised to find that no one had yet built this. I also felt that I could leverage my experience in building the ecosystem around
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