Overall, WordPress sports a fairly user-friendly UI for content editors. Sure, it can be a bit messy at times. But most basic tasks are easy enough for users to pick up on. For developers, the advent of plugins like the ubiquitous Advanced Custom Fields (ACF) provide a powerful set of tools to tweak the WordPress UI even further. The goal of adding custom fields is to make things easier for users to edit content. Instead of leaving users with the big empty box of the standard content editor, we can provide sets of fields that make adding, editing and organizing content a more efficient experience. Personally, I’ve come to the point where most websites I build have some custom fields integrated into the UI. I see it as a way to: Make content editing less ambiguous; everything is spelled out and (hopefully) as obvious as possible to the user. Protect delicate front-end layouts (to a degree) by only allowing certain types/amounts of content within custom fields. Provide a major selling-point to prospective clients; they’ll know that they’re not just getting the standard WordPress install, they’re getting a back-end that is tailored to their specific needs. Custom fields have become a game-changing
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