Google recently launched AMP (Accelerated Mobile Pages) to create “a better, faster mobile web”. When Google makes announcements backing projects like AMP, it’s worthwhile that site owners take note. In this case, the advantages of a faster experience with AMP are there. The strict HTML policies and prioritization create truly optimized mobile web performance. Along with the new format, Google is providing specific policies for SEO, Analytics, Ads, and Paywalls that make for a fully-featured experience on mobile possible. All this means that AMP for WordPress can provide your mobile users an even faster, more powerful experience. Not only that, but Google promises that “Now when you search for a story or topic on Google from a mobile device, web pages created using AMP will appear when relevant in the Top Stories section of the search results page.” (Full article here. ) This means that AMP has the advantage of getting your content in front of more users more quickly, both because it will load faster and because Google will prioritize it for mobile viewers. Setting up AMP for WordPress There are clearly a lot of advantages to this new tech, but how complex is it to set up? Do developers
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