Recently I made the bold statement that you absolutely should not hire a company to provide WordPress maintenance for your website. It’s something I’ve thought about a lot, and I’m glad to finally get the discussion going online. We received great comments and feedback from the post already. If you haven’t read it yet, check it out here. Meaningful Metrics for Everyone Most of us agree a primary goal for any business is to see improvement. So let’s talk about how we achieve this. It’s no easy task. Different businesses have different key performance indicators (KPIs) specific to their company and their niche. However, all businesses look for a return on their investment (ROI). That is, business owners want to ensure that every dollar spent yields $2 (or $10 or $20, etc) in return. Thus, they make more money than they spend and turn a profit. Great. Thanks, Mason, for the Business 101 summary. How does this play into getting my plugins updated regularly, deciding when to re-theme my site, or rebrand my online presence? My answer—quite simply—is the same as my previous post: You can’t change what you don’t measure. Your first goal is to get meaningful metrics about your business and find
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