You can’t underestimate the importance of consistent, high-quality web design across devices of all shapes and sizes. Responsive web design is the way forward — but it’s often linked to performance issues. This is critical when 64% of smartphone users unforgivingly expect websites to load in under four seconds, yet average page weights continue to rise. The best designs balance aesthetics and performance by working with mobile in mind from the start. From setting strict performance budgets to implementing client- and server-side optimization techniques, I’ll share the current mobile performance optimization processes we use at Cyber-Duck. Performance is a key part of the user experience, so it can’t be an afterthought at the end of the development process. It’s preferable to manage projects through a mobile-minded structure, with designers and developers collaborating from the start. For each project, review the design and development scope with the internal team, and define key performance indicator (KPI) goals. These are the milestone metrics that indicate project success, based on business objectives. Given their importance, performance-related goals should appear here. Don’t sign
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