Today, I’m exploring the contrast between how WordPress developers offer value to small clients, and how developers are paid. I’ve recently been thinking a lot about the strange and wonderful world of WordPress small client work. (In general, I’ll define this as work for clients whose overall budget is $5,000 or less.) Today, I’m exploring a major contrast in this work: the contrast between how a good WordPress developer offers value to the client, and how that developer is paid. I’ll look at the origins of this contrast, and offer recommendations from my own experience. To start off, let’s look at a developer’s most important function—not touching code, but providing guidance: The Importance of Guiding Projects to the Right Solutions The right solutions that will make a web project a success are not usually the solutions a client would find by herself. It’s worth remembering that the right solutions that will make a web project a success are not usually the solutions a client would find by herself. In fact, the largest, best-known, best-marketed web hosts and WordPress themes tend to be the least well-targeted to an individual client’s needs, precisely because they appeal directly
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