There is a reason page builders are becoming more and more popular: they’re an incredibly powerful tool for creating websites from scratch without dirtying your hands by coding. Still, at some point you might find yourself forced to choose between a WordPress theme with a predefined layout, or using a page building tool to create a custom design for your website. In that moment, what does a page builder actually bring to the table? Let’s make a deep analysis of what you stand to gain (or lose) from it. What you already know about page builders The immediate advantages of using a page builder are fairly obvious. You only have to compare the native WordPress visual editor to the interface of a front-end builder like Forge: If you use the visual editor to create your posts and pages in WordPress, simply try doing the following: Create a two-column layout Add a list of recent posts in between the content Create a box with a background image Attempting to do any of those in the basic editor WordPress ships with is a nightmare. You’d have to use a few shortcodes, but by doing that your page can soon get pretty cluttered and hard to manage. I’ve personally had to spend hours dealing with something
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