Four years ago, I started out on a journey to build an eCommerce plugin for myself so that I could sell a few of the plugins I was building. A plugin to sell plugins, how meta. As with most of the projects I choose to dedicate my time and energy to, Easy Digital Downloads was built for me by me but in such a way that others could make use of it if they wished. Today, Easy Digital Downloads is installed on over 50,000 websites, has reached nearly one million downloads, and has grown to a sustainable business that supports the livelihood of an ever-growing team comprised of full time employees and active contractors. I don’t think I ever thought we would be where we are today four years ago. It has certainly been an adventure and continues to bring new challenges and excitement every day. I would like to take a few minutes to look back at some of the challenges, hardships, and triumphs we experienced in getting to today. Usually in these types of posts, I primarily cover the revenue numbers and other accomplishments. While I’d like to still include those in an effort to be ever transparent, I want to focus primarily on some aspects of this journey that I feel are more important and provide
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