Page builders are a great tool for designing better websites. If you are the owner of a small business, they can help you create a corporate page in a fraction of the time. If you are a web design agency, they are a great development tool for speeding up your web design workflow. But having too much freedom also means you take all the responsibility for having a fully optimized site. Sometimes, it’s a bit too easy to create something that looks good in the desktop, and then breaks down on mobile. Mobile browsing is still growing More and more people use their phones to browse the Interenet each passing year. This means having a responsive website is not a choice anymore. If you want to be more visible to your potential customers, you need to optimize for mobile as well. This is especially important since Google announced their push toward responsive layouts, saying they would favor websites that had a great browsing experience while on a smartphone: In February, we announced that the mobile-friendly update will boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. Conversely, pages designed for only large
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