WordPress is just a perfect CMS (content management system), but it’s not exactly the one where you can look over behind the curtain and understand how users locate the site, who they are, or what device they’re using. It means that you don’t have a useful insight into their behavior. This is the reason why websites benefit from Google Analytics integration, not only through receiving useful information but due to other multiple advantages. Besides, Google Analytics is easy to use, and it has a variety of reports you could pull off with minimal manual effort. All you need to do is to access your account, and you’ll find them on the left side of the screen. The things you need to know about your audience, and how you can discover them The number one method is to ask right away, making a survey or so. The second best option is to use GA’s ‘Audience Menu’, where all the standard reports are located. The purpose of these reports is to summarize the visitors’ information in one place, displaying basic information such as gender, interests, location, language, behavior and technology (mobile or not). To be clearer, through it, you can understand
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