photo credit: Luis Llerena Automattic announced today that it will begin offering top-level .blog domain registration starting in August 2016. The .blog domain extension will be available to both WordPress and non-WordPress sites. According to Mark Armstrong, an Automattic subsidiary is exclusively managing the registration of .blog domains and will be offering it for purchase through WordPress.com and other domain registrars. “Automattic subsidiary Knock Knock Whois There LLC, in partnership with the domain company Primer Nivel, won the rights to the .blog domain in 2015 through an auction process overseen by the Internet Corporation for Assigned Names and Numbers (ICANN), the non profit organization that oversees namespaces of the internet,” Armstrong said. Although WordPress.com is currently providing the registration information site at dotblog.wordpress.com, Armstrong said that the company is using Nominet (the backend registry provider for .UK) to provide the technical infrastructure for managing the domain extension. Registration for .blog domains will be offered in a phased approach during the second half of 2016, according to the following estimated timeframe: Sunrise
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