The lights may be out, but that shouldn’t mean no one is home. Website downtime can be truly frustrating for both your business and customers. It can break a line of communication, leave both parties in the dark and has the potential to impact your brand and your business in a variety of ways. If you’re unsure of the true cost of website downtime, we published an interesting post last year that discussed some of the various risks associated with a website that goes offline and downtime in general. Included in this list of potential risks are opportunity cost, lost productivity, damage to brand perception and negative impact on your SEO. So the question remains: How can you configure your website for zero downtime? Is it even possible? Even with high-availability features of load-balancing and failover it’s never possible to assure 100% uptime. Miscommunication happens- a problematic plugin sneaks past QA, someone writes a bad query in a custom theme… stuff happens. But even when errors occur there are still things you can do to keep lines of communication open and give your visitors an alternate means for accomplishing what they set out to do in visiting your
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