T-shirt shops have been a popular online business idea practically since the birth of the internet, and for good reason: they require very little up-front investment, you can flex your creative muscles and express yourself with your designs, and t-shirts will never go out of style. Starting an online business is much simpler than starting a traditional bricks-and-mortar business, and WordPress makes it even easier. Even if you’ve never used WordPress before, you can easily set up a t-shirt shop. Here’s how: Step 1: Create a plan Remember: those who fail to plan, plan to fail. If you’re serious about creating a successful online store, it’s important to do a little brainstorming and planning before you start. Choose your niche The more narrowly defined your niche is, the easier it will be to find and connect with your target audience and market your t-shirt store. If you just open a general t-shirt shop with no focus, you won’t be able to compete with big businesses with big budgets like Cafepress or TeeSpring. But if you have a very narrow audience – say, t-shirts that features images from retro video games, or t-shirts targeting a specific profession
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