It’s been almost one year since we released Parallax One – our initial attempt to go on our own (no help from WordPress.org) and give back to the community. Long story short, it worked well … but I think we can do better. Here’s what I mean: As you may already know if you follow our work, lately, I’ve focused quite a lot on optimizing our conversion rates over at ThemeIsle and CodeinWP. And while this has worked and helped our financial situation, I have developed this strong feeling that we can take things further. You see, sometimes, I just feel like I’m a part of what Jeff Hammerbacher once mentioned … and not in a good way: The best minds of my generation are thinking about how to make people click ads. That sucks. So fast forward to today, one year after releasing Parallax One, we are just about to offer our best work for FREE, again. But we’re taking it a step further. Apart from a new free WordPress theme that we have almost done, we’re planning to release all future add-ons for free as well. So no paid extras, no locked features, no premium add-ons ever. Just a free, premium-quality WordPress theme, and free add-ons for
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