Every so often, there comes a time to make one or more major decisions to refocus on the thing that’s most important. Over the past year, it has become obvious that we need to bring clarity and focus to our team. This means removing distractions that prevent us from achieving goals we’ve set our sights on as a company. Ultimately, we came to the conclusion that we need to improve in a number of areas: Deliver the best work product to our clients. Keep the team happy and healthy. Focus team members in their area of expertise. Maximize profits. To achieve these goals, we took a look at the things we were doing on a daily basis and made some tough decisions that we feel are in the best interests of our customers, our team, and our future as a company. As of last week, we sold UpThemes, our tiny WordPress theme shop, to Andy Wilkerson of Parallelus. Making this decision became much easier thanks to Andy’s incredible attention to detail, eye for design, dedication to his customers, and longstanding reputation as a Power Elite Author on ThemeForest. I met Andy at Pressnomics for the very first time earlier this year and began telling him about UpThemes on the ASU Karsten
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