SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing. In this complete guide to SEO copywriting, I’ll talk you through the process of keyword research and the 3 stages of the writing process. This guide should help you to write the SEO-friendly and readable articles you need on your website! This guide to SEO copywriting covers: At Yoast, we profess what we call ‘holistic SEO’. In our view, your primary goal should be to build and maintain THE BEST website. Ranking in Google will come automatically if your website is of extremely high quality. Google wants to serve their customers. Their mission is: to index all the world’s information and make it universally accessible. Of course, Google also wants to make some money, but if they want to make the world’s information accessible, they’ll have to show people results that fit their wishes. People would otherwise stop wanting to use Google.
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