In the end of 2014 I decided to start a commercial WordPress plugin company. In March 2015 David Cramer and I launched CalderaWP. We went to market with an add-on for Pods and add-ons for Caldera Forms. David and I met when he started contributing to Pods, where I worked at the time, and I was super-impressed by the UI in Caldera Forms. It worked the way I wanted my plugins to work. A little over a year later I’ve started to look back at how it’s gone and how we could have done better. I want to share this in hopes you can learn something from my experience. This article is based on a tweet storm I sent recently. To be honest, I was hesitant to write this post beacuse we’re doing OK, but we’re not having the kind of success that I see in the transparency reports from plugin companies that are killing it. But, I want to offer an honest and realistic vision of what it’s like to be a year out, and well positioned for success. Speaking Of Imposer Syndrome I just shared a bit of my self-doubt about sharing business advice. As a developer, it has been at time hard for many to get past “I’m not good enough for this.” Do you know what? Fuck that.
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