When and how a website owner chooses to incorporate SEO into the web development process tells me everything I need to know about that site’s future prospects. If they’re talking keywords, mobile readiness and security before a wireframe has even been drawn, I’m confident the site will perform exactly how they want it to. If a complete site falls into my lap with a note saying “help me with my SEO,” then we’ve got a much larger mountain to climb. The SEO strategy conversation needs to start early and continue throughout the dev process. Ready, fire, aim Website owners and project managers tend to consider SEO implications toward the end of the process, usually when content is being written to fit the design. I call this the “ready, fire, aim” approach, and it’s about as effective as it sounds. When the web development process is hastily put together, it comes as no surprise that the SEO strategy is less than thorough. It’s important everyone understands that SEO is not a get-rich-quick scheme for their website. Project managers who underestimate the demands of a top-to-bottom SEO game plan will find themselves overwhelmed. Ready, aim, fire Developers like myself, on the other hand,
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