WP Engine today launched Page Performance, a new tool that delivers data and actionable recommendations to help its customers improve the speed and performance of their websites. Starting today, Page Performance is available to all WP Engine customers at no additional cost.

The new data-driven speed and performance tool is built into the WP Engine User Portal, making it easy for customers to generate performance reports for any webpage, regardless of what type of website it is or where it is hosted.

 “Page Performance runs a battery of tests to measure how your pages perform,” the blog post said. “From there, it delivers a detailed study analyzing a number of key metrics, like how fast your page renders, its cacheability, and so on.”

The tool then generates a detailed report that analyzes a page’s speed and includes site optimization recommendations that can improve a site’s speed and performance.

The idea for Page Performance and the focus on Performance Intelligence came out of WP Engine customers seeking more insight into how their sites perform and information on how to make them faster, Senior Director of Product Management at WP Engine Adam Prishtina told Torque in an interview. 

“We’re always looking for opportunities to deliver value to our customers” he said “We met with several customers to understand what their concerns are… Customers are concerned about page speed and page performance”

Before rolling it out to customers, WP Engine gained feedback for Performance Intelligence from its invite-only Early-Adopter program, Director of Product Marketing at WP Engine Monica Cravotta told Torque.

“It was important to us that we gain a wide range of feedback from our customers to learn what matters most to those on small versus enterprise plans, for agencies or freelancers building sites for others, and across different verticals,” she said.  “We created an invite-only Early-Adopter program in which we gathered a lot of extremely valuable insights from 30 customers — many of which influenced R&D focus for the next release.”

By adding Page Performance to the WP Engine User Portal, it is integrated into a familiar workflow, which makes it easier to use.

The optimization suggestions are currently non-specific to WordPress, but Prishtina hinted that we can expect to see WordPress-specific recommendations in the future.

Site optimization and page speed are increasingly important, as is actionable data to make sites better and faster. Data suggests that sites that make $100,000 per day in revenue, just a one-second page delay could potentially cost up to $2.5 million per year in sales.

WP Engine is the first WordPress host to offer this type of tool built into its platform. There are, however, several competitors in the page performance space. For example, WPMU DEV in February launched Hummingbird, an optimization and performance plugin that analyzes your site and generates a performance report offering recommendations on how to address this issues.

Marie Dodson

Marie is the editor at Torque. She enjoys reading good books, drinking good wine, and traveling to fun places.

The post WP Engine Launches ‘Page Performance,’ A Data-Driven Site Optimization Tool appeared first on Torque.

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